Dockers supporters cannot buy a barrel of Woodside oil – but the fossil fuel company hopes to buy into fans’ loyalty
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When an oil and gas company buys logo space on an AFL jersey, it isn’t trying to convince fans to buy its products.
Fremantle Dockers supporters cannot, for example, go to their local service station to buy a barrel of Woodside Energy oil or a canister of its liquefied natural gas.
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This article was originally published by The Guardian and written by Jonathan Barrett.
Read original article on The Guardian