Technology Sep 05, 2026 · 1 min read

Content creators drop the ball

During Naomi Osaka's match against Anastasia Zakharova at this year's US Open earlier this week, a gaggle of ring light-wielding influencers who were packed in a luxury suite became enough of a distraction that the umpire paused the match and repeatedly asked them to quiet down. Elsewhere in the UST...

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The Verge
by Charles Pulliam-Moore
Content creators drop the ball
The USTA Billie Jean King National Tennis Center.
The USTA Billie Jean King National Tennis Center. | Getty Images

During Naomi Osaka's match against Anastasia Zakharova at this year's US Open earlier this week, a gaggle of ring light-wielding influencers who were packed in a luxury suite became enough of a distraction that the umpire paused the match and repeatedly asked them to quiet down. Elsewhere in the USTA Billie Jean King National Tennis Center, other creators could be seen asking US Open staffers to take full-flash photos of them while Osaka and Zakharova were playing.

Last month, United States Tennis Association (USTA) media operations director Jeanmarie Daly said that the US Open was "almost doubling" the number of content creators it was app …

Read the full story at The Verge.

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This article was originally published by The Verge and written by Charles Pulliam-Moore.

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