Technology Aug 20, 2026 · 1 min read

Google gives publishers a new way to fight AI-driven traffic losses

Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search sends fewer clicks to the web.

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TechCrunch
by Sarah Perez
Google gives publishers a new way to fight AI-driven traffic losses
Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search sends fewer clicks to the web.
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This article was originally published by TechCrunch and written by Sarah Perez.

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