A ‘shiny, dangling carrot’ lured Jesse into gambling. He says Labor’s reform won’t stop others being sucked in

The government says it’s stopping ‘the most toxic’ gambling company strategies. Former addicts say it will do ‘absolutely nothing’

• Get our breaking news email, free app or daily news podcast

Jesse Murphy wasn’t sure what to wear when his VIP gambling manager texted him: “Looking forward to having a beer with you!”

His frequent betting had just earned the then 25-year-old free tickets to a gambling company’s corporate box at the footy with free food and alcohol. His handler was waiting for him. He told Murphy to wear a shirt before joining for drinks.