World Aug 19, 2026 · 1 min read

Tourists on pastry quest overrun scenic spot in Italian mountains

Alpine communities hit out after influencer videos draw huge queues to Friedrich August refuge in DolomitesHundreds of people overwhelmed a mountain hut in the Italian Dolomites, not for the panoramic views but in search of a creamy pastry, reigniting the debate about social-media-driven tourism.The...

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The Guardian
by Angela Giuffrida in Rome
Tourists on pastry quest overrun scenic spot in Italian mountains

Alpine communities hit out after influencer videos draw huge queues to Friedrich August refuge in Dolomites

Hundreds of people overwhelmed a mountain hut in the Italian Dolomites, not for the panoramic views but in search of a creamy pastry, reigniting the debate about social-media-driven tourism.

The visitors ventured en masse to the Friedrich August refuge – perched at 2,300 metres (7,500ft) above sea level, between Col Rodella and Passo Sella in Val di Fassa – some reportedly waking up at dawn or camping overnight, just to ensure they could buy a freshly baked krapfen, a traditional German pastry similar to a doughnut, before they ran out.

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This article was originally published by The Guardian and written by Angela Giuffrida in Rome.

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