Technology Aug 15, 2026 · 1 min read

When housing is unaffordable, this artist’s device makes pedaling harder

Justin Blinder had just been laid off when he first came up with the idea for Ground Truth. It was 2020, two weeks before covid lockdown went into effect, and the Brooklyn-based artist and technologist had no idea what the future would hold. He started working for the food delivery apps, and as he w...

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The Verge
by Andrew J. Hawkins
When housing is unaffordable, this artist’s device makes pedaling harder
Ground Truth

Justin Blinder had just been laid off when he first came up with the idea for Ground Truth. It was 2020, two weeks before covid lockdown went into effect, and the Brooklyn-based artist and technologist had no idea what the future would hold. He started working for the food delivery apps, and as he was riding his bike across the city, he began noticing the stark differences between neighborhoods.

"I really started to kind of become a bit more aware of how different neighborhoods, often right next to each other, could feel very economically and psychologically very far apart, even though it's just really within close proximity," he said. "And …

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This article was originally published by The Verge and written by Andrew J. Hawkins.

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