Technology Aug 12, 2026 · 1 min read

Guitar company D’Addario admits that AI music was used in a promotional video

After weeks of controversy and speculation, music company D'Addario has admitted that AI, specifically Suno, was used as part of a recent promotional video. For nearly two weeks, the company has denied the allegations, even as evidence piled up against it. It offered various explanations, from low-q...

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The Verge
by Terrence O’Brien
Guitar company D’Addario admits that AI music was used in a promotional video
D’Addario logo imposed over image of a person playing guitar.
Maybe don’t let the AI shred next time. | Image: D’Addario

After weeks of controversy and speculation, music company D'Addario has admitted that AI, specifically Suno, was used as part of a recent promotional video. For nearly two weeks, the company has denied the allegations, even as evidence piled up against it. It offered various explanations, from low-quality exports, to combinations of plugins like Autotune introducing digital noise, and the use of AI-assisted mastering tools from LANDR and Logic. But now the company has edited its original Instagram post denying the use of generative AI to say it was wrong.

In a lengthy update to its post from July 29th (embedded at the bottom), it said:

W …

Read the full story at The Verge.

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This article was originally published by The Verge and written by Terrence O’Brien.

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