Technology Aug 12, 2026 · 1 min read

You’re Thinking About Online Trends All Wrong

From pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral.

WI
Wired
by Jason Parham
You’re Thinking About Online Trends All Wrong
From pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral.
WI
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This article was originally published by Wired and written by Jason Parham.

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