Technology Aug 06, 2026 · 1 min read

Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it

Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.

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TechCrunch
by Tim De Chant
Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it
Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.
TE
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This article was originally published by TechCrunch and written by Tim De Chant.

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