Technology Aug 05, 2026 · 1 min read

Disney says it’s ‘exploring’ adding a free tier to Disney Plus

Disney is looking into launching a free streaming option. When asked about Disney's plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D'Amaro confirmed the company is "exploring a free product for consumers." D'Amaro added that a free tier will help drive g...

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The Verge
by Emma Roth
Disney says it’s ‘exploring’ adding a free tier to Disney Plus
The Disney Plus logo in the middle of orange and beige circular shapes.

Disney is looking into launching a free streaming option. When asked about Disney's plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D'Amaro confirmed the company is "exploring a free product for consumers."

D'Amaro added that a free tier will help drive growth and expand the streaming service's reach "to a customer segment that's more price sensitive." Though D'Amaro said that there's "nothing specific to announce today," he noted that a free tier is "definitely something that we're considering."

In July, Business Insider reported that Disney's chief product and technology officer, Adam Smith, b …

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This article was originally published by The Verge and written by Emma Roth.

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