Here comes the alt-bride: wedding gowns enter a more experimental era

Celebrities including Charli xcx and Gabbriette and avant-garde brands honour tradition while also rejecting it

If a wedding day brings to mind a bride dressed in a big white dress, the styles coming down the aisle in the near future may strike you as a little different. Whether it is through celebrity references, or new brands, wedding gowns are entering a more experimental era.

For Charli xcx’s marriage to the 1975 drummer George Daniel last year, the bride wore a minidress and sunglasses.