Technology Jul 30, 2026 · 1 min read

Friend re-launches its AI pendant with a speaker that talks to you, for twice the price

Do you remember Friend? The Friend that launched an AI pendant, spent $1.8 million of its $2.5 million to acquire friend.com, and plastered the NYC subway with ads promoting artificial companionship? Yeah well, if you didn't remember, Friend is back. And now, it's twice the price. This morning, Frie...

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The Verge
by David Imel
Friend re-launches its AI pendant with a speaker that talks to you, for twice the price
A mock-up of the Friend pendant. It’s a small white puck on a necklace.

Do you remember Friend? The Friend that launched an AI pendant, spent $1.8 million of its $2.5 million to acquire friend.com, and plastered the NYC subway with ads promoting artificial companionship?

Yeah well, if you didn't remember, Friend is back. And now, it's twice the price.

This morning, Friend launched a new ad showing two people talking to their Friend pendants about very personal life problems. It didn't say it explicitly, but the ad showcased a new feature the pendant now includes: a speaker. Before, Friend would only message back to you, but now, …

Read the full story at The Verge.

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This article was originally published by The Verge and written by David Imel.

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