World Jul 28, 2026 · 1 min read

Why Wimbledon is serving Indian ice cream and Bollywood beats

Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.

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BBC News
Why Wimbledon is serving Indian ice cream and Bollywood beats
Departing from tradition, Wimbledon shed its restraint to target new audiences in cricket-crazy India.
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This article was originally published by BBC News.

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