There's a symbiotic - and sometimes frustrating - relationship between social media sites and the creators that depend on them. Platforms need influencers' and creators' content to keep consumers on their apps; the creators, in turn, need to be able to reach those audiences to justify creating their content in the first place. Creators want a seamless way to make and disseminate their content while being able to make money; audiences want a bottomless feed of entertaining things to look at. And platforms need to keep both parties relatively happy.
Over the last few months, Instagram has added a slew of features that are helpful for creator …
This article was originally published by The Verge and written by Mia Sato.
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