Technology Jul 20, 2026 · 1 min read

Adobe’s ‘natural look’ camera app embraces generative AI

Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn't rely upon Adobe's own F...

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The Verge
by Jess Weatherbed
Adobe’s ‘natural look’ camera app embraces generative AI
Two before and after images showing photographs edited with generative AI in Adobe’s Indigo app.
Welcome to the “what is a photo” debate, Adobe. | Image: Adobe

Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn't rely upon Adobe's own Firefly AI models.

Adobe describes the new "AI Playground" tooling suite as an experiment and says there's a button that allows users to opt out and continue using the app as before. Free access to the suite with no sign-on requirement is being tested with a small percentage of Indigo users over the next few weeks. "Our goal is to learn how people …

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This article was originally published by The Verge and written by Jess Weatherbed.

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