Technology Apr 22, 2026 · 1 min read

Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI 

Lucra offers corporate loyalty programs reimagined as interactive eSports. But winning ARK as a lead wasn't easy.

TE
TechCrunch
by Julie Bort
Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI 
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