Technology Apr 22, 2026 · 1 min read

Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI 

Lucra offers corporate loyalty programs reimagined as interactive eSports. But winning ARK as a lead wasn't easy.

TE
TechCrunch
by Julie Bort
Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI 
Lucra offers corporate loyalty programs reimagined as interactive eSports. But winning ARK as a lead wasn't easy.
TE
Source

This article was originally published by TechCrunch and written by Julie Bort.

Read original article on TechCrunch
Back to Discover

Reading List