World Apr 22, 2026 · 1 min read

Woolworths’ ‘Prices Dropped’ rules intended to prevent ‘gaming’ the promotional system, executive tells court

Senior manager at supermarket giant gives evidence on day two of case brought by the Australian Competition and Consumer CommissionFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastA senior Woolworths executive has defended relaxing rule...

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The Guardian
by Catie McLeod Consumer affairs reporter
Woolworths’ ‘Prices Dropped’ rules intended to prevent ‘gaming’ the promotional system, executive tells court

Senior manager at supermarket giant gives evidence on day two of case brought by the Australian Competition and Consumer Commission

A senior Woolworths executive has defended relaxing rules designed to protect shoppers from misleading discounts by preventing the supermarket or suppliers from “gaming” the “Prices Dropped” promotional program.

Woolworths’ chief commercial officer, Paul Harker, gave evidence on the second day of a landmark trial between the Australian Competition and Consumer Commission and Woolworths in the federal court on Wednesday.

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This article was originally published by The Guardian and written by Catie McLeod Consumer affairs reporter.

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