Technology Jul 14, 2026 · 1 min read

David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund

General Catalyst’s Customer Value Fund doesn't make equity investments. It's providing $1 billion for IM8, known for its longevity vitamin drink.

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TechCrunch
by Julie Bort
David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund
General Catalyst’s Customer Value Fund doesn't make equity investments. It's providing $1 billion for IM8, known for its longevity vitamin drink.
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This article was originally published by TechCrunch and written by Julie Bort.

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