Technology Jul 11, 2026 · 1 min read

Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend, Sophia Kianni, is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation. 

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TechCrunch
by Dominic-Madori Davis
Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn
Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend, Sophia Kianni, is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation. 
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This article was originally published by TechCrunch and written by Dominic-Madori Davis.

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