Technology Jul 10, 2026 · 1 min read

Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI c...

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The Verge
by Jay Peters
Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner's permission.

"Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference," Meta says in an update to a blog post about its new Muse Image AI model. "Our intent was to provide a useful creative tool and to give pe …

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This article was originally published by The Verge and written by Jay Peters.

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