World Apr 21, 2026 · 1 min read

Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court

The trial between the Australian Competition and Consumer Commission and the supermarket giant began in the federal court in Sydney on TuesdayFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWoolworths engaged in “marketing magic” to tr...

TH
The Guardian
by Catie McLeod Consumer affairs reporter
Woolworths engaged in ‘marketing magic’ to trick customers, consumer watchdog tells court

The trial between the Australian Competition and Consumer Commission and the supermarket giant began in the federal court in Sydney on Tuesday

Woolworths engaged in “marketing magic” to trick customers into thinking they were getting genuine discounts as part of the supermarket’s “Prices Dropped” promotion, the consumer regulator has told a court.

The landmark trial between the Australian Competition and Consumer Commission (ACCC) and Woolworths began in the federal court in Sydney on Tuesday, almost two months after hearings ended in its very similar case against Coles.

Continue reading...
TH
Source

This article was originally published by The Guardian and written by Catie McLeod Consumer affairs reporter.

Read original article on The Guardian
Back to Discover

Reading List