Technology Jun 28, 2026 · 1 min read

Ad-free streaming is a luxury now

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more news about the streaming industry, follow Emma Roth. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here. How it started Streaming was once a reprieve from c...

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The Verge
by Emma Roth
Ad-free streaming is a luxury now
A photo of Adam Scott in Severance

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more news about the streaming industry, follow Emma Roth. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here.

How it started

Streaming was once a reprieve from cable. Not only could you watch whatever you wanted at any given time, but you didn't have to sit through five-minute-long commercial breaks. And the best part was the price: Netflix, for example, cost just $7.99 / month when it launched its standalone streaming service in 2010. Amazon's Prime Video was the same, offering ad-free streaming as a p …

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This article was originally published by The Verge and written by Emma Roth.

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