Technology Jun 26, 2026 · 1 min read

Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare

A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset—and liability.

WI
Wired
by Ej Dickson
Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare
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