World Jun 24, 2026 · 1 min read

Louis Vuitton brings the beach to Paris in near 40C heat

Pharrell Williams’s menswear collection had a surf theme, while Saint Laurent models wore skinny suitsIn temperatures close to 40C, most of Paris would have loved to go to the beach this week. Guests at the Louis Vuitton show got the look at least – the ground was covered with sand and there was a h...

TH
The Guardian
by Lauren Cochrane
Louis Vuitton brings the beach to Paris in near 40C heat

Pharrell Williams’s menswear collection had a surf theme, while Saint Laurent models wore skinny suits

In temperatures close to 40C, most of Paris would have loved to go to the beach this week. Guests at the Louis Vuitton show got the look at least – the ground was covered with sand and there was a huge artificial wave as a backdrop.

The menswear collection, designed by Pharrell Williams, had a surf theme. There were branded wetsuits, Ugg-style boots and the chunky knits surfers wear at the end of a day. There were some jumpers and slouchy suiting, but the active lifestyle idea took centre stage with board shorts, caps, skate-style sneakers and a gilet. Some models carried surfboards branded with the Louis Vuitton logo and the final look was a model in a monogram wetsuit carrying a bike on his shoulder.

Continue reading...
TH
Source

This article was originally published by The Guardian and written by Lauren Cochrane.

Read original article on The Guardian
Back to Discover

Reading List