Online uproar in China follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture
The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar.
The Canadian-headquartered company, known for its upmarket yoga leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing.
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This article was originally published by The Guardian and written by Joanna Partridge.
Read original article on The Guardian