Litter-picking creatures emerge from underground for global franchise targeting nostalgic adults and gen Alpha
Move over Paddington Bear. After almost 30 years off screen, the Wombles – the furry, litter-picking creatures who live beneath Wimbledon Common – are set for a comeback.
The characters, whose motto is “Make Good Use of Bad Rubbish”, are being revived after the consolidation of the brand’s intellectual property rights under The Blair Partnership, which will oversee its global development.
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This article was originally published by The Guardian and written by Nadia Khomami Arts and culture correspondent.
Read original article on The Guardian