World Jun 09, 2026 · 1 min read

Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets

Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing companyGlobal jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to p...

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The Guardian
by Luca Ittimani
Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets

Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing company

Global jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to pockets – which it says is “blatant copying” of its trademark design.

The US denim giant made the same claim 15 years ago against the same brand, S-Double, founded by Shawn Stussy and owned by Melbourne-headquartered Globe.

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This article was originally published by The Guardian and written by Luca Ittimani.

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