Bosses believe having single booking process will drive up ticket sales for all festivals to offset funding squeeze
The Edinburgh festivals hope to launch a single box office for all the city’s 11 festivals to make it simpler to buy tickets and profit from the “lake” of customer data they hold.
Festival directors hope a universal box office will allow them to increase ticket sales and attract a wealthy corporate sponsor, such as Mastercard, to offset deep cuts in public funding they expect to see in coming years.
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This article was originally published by The Guardian and written by Severin Carrell Scotland editor.
Read original article on The Guardian