Colorado governor vetoes block on surveillance pricing as other states push for bans

Consumer advocates decry Democrat Jared Polis for ‘choosing to side with dominant corporations’ over workers

Colorado’s governor vetoed a bill on Tuesday that would have banned companies from using surveillance pricing to set workers’ wages and prices for consumer goods.

The measure would have been the strongest in the nation against algorithmic pricing. While Maryland became the first state to approve a law banning surveillance pricing in grocery stores in April, Colorado’s proposed measure was more expansive.