Technology May 27, 2026 · 1 min read

Google just broke SEO. Here’s what replaces it.

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a prett...

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TechCrunch
by Theresa Loconsolo
Google just broke SEO. Here’s what replaces it.
Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.  On this episode of TechCrunch’s Equity podcast, Rebecca […]
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This article was originally published by TechCrunch and written by Theresa Loconsolo.

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