Technology May 27, 2026 · 1 min read

Smart light company Govee apologizes for “white supremacy” marketing imagery

PR exec says Govee "did not meet the standard required."

AR
Ars Technica
by Scharon Harding
Smart light company Govee apologizes for “white supremacy” marketing imagery

Smart lighting manufacturer Govee is apologizing after a pair of books showing only the words “white supremacy” were featured in a marketing image on its website.

The books were visible in an image (shown above) on Govee’s US website for bedroom lighting. Disturbingly, the books sat under toy animals on a shelf just above a child’s bed. Only the books’ spines were visible.

The Verge was the first to report on the controversy after a reader contacted the publication. The publication reported that it contacted Govee, which subsequently removed the image but didn’t respond to the site's queries before it published its initial report.

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This article was originally published by Ars Technica and written by Scharon Harding .

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