Google's AI-powered Search era apparently also extends to its ads. Now, when you search for a product, Google's Gemini AI chatbot will surface relevant items and generate a "custom explainer" about why you should purchase a specific one.
The update comes just one day after Google revealed a new Search box for larger, more conversational queries, along with a focus on AI-generated results. In an example shared by Google, someone searching for a "compact espresso pod machine" might see a Nespresso Vertuo Up under a "Sponsored Product" label, alongside an AI-generated description saying:
For a quality machine, look for capsule compatibility …
This article was originally published by The Verge and written by Emma Roth.
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