Burberry’s £2,000 Cotswolds handbag hits ‘a sweet spot’ with Americans

American zeal for ‘the Hamptons of England’ has rubbed off on sales with luxury British fashion house back to a full-year profit

The luxury fashion brand Burberry has said a new £2,000 handbag named after the Cotswolds has boosted sales, as the English region becomes increasingly popular with wealthy Americans.

Joshua Schulman, the boss of the British brand, said its tote bags – which mix leather and the signature Burberry check – had helped drive the company’s best performance in bag sales since 2023.