Earlier this year, after a tumultuous period serving as the former second-in-command at the FBI, Dan Bongino went back to what he is perhaps known best for: video podcasting. After Bongino exited the role in January, he began promotion for the return of his podcast, The Dan Bongino Show. He bought out a billboard in Times Square in New York; he dropped teaser videos for his first new episode in months. Bongino also deployed a more experimental promotional tactic, aimed at getting portions of his show in front of a wider audience. For this, he used clippers.
Clippers are largely anonymous social media accounts whose sole purpose is to rack …
This article was originally published by The Verge and written by Mia Sato.
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