World Apr 15, 2026 · 1 min read

‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert

Narwhal Labs advert depicts woman next to strapline: ‘She outworks everyone. And she’ll never ask for a raise’An AI company which recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.The Advertising Standards Authority (ASA) has...

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The Guardian
by Jamie Grierson
‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert

Narwhal Labs advert depicts woman next to strapline: ‘She outworks everyone. And she’ll never ask for a raise’

An AI company which recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign.

The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs, which includes an advert depicting a woman next to the strapline: “She outworks everyone. And she’ll never ask for a raise.”

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This article was originally published by The Guardian and written by Jamie Grierson.

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