Technology May 01, 2026 · 1 min read

Amazon’s built-in AI price history expands to show the entire last year

Amazon's built-in price tracking feature now allows you to see how much a product's price has changed over the past year. To use the feature, open the Amazon app and select the "Price history" button next to the item's price, or ask Amazon's AI assistant Rufus. The expansion comes just weeks ahead o...

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The Verge
by Emma Roth
Amazon’s built-in AI price history expands to show the entire last year
Amazon’s price tracking tool

Amazon's built-in price tracking feature now allows you to see how much a product's price has changed over the past year. To use the feature, open the Amazon app and select the "Price history" button next to the item's price, or ask Amazon's AI assistant Rufus.

The expansion comes just weeks ahead of Amazon's annual Prime Day event, which California Attorney General mentioned in his "price fixing" lawsuit against the retail giant. In the lawsuit, Bonta accuses Amazon of pushing other companies to raise the price of their products at other retailers in the days leading up to its annual deals event. Bonta also claims Amazon "bullied vendors t …

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This article was originally published by The Verge and written by Emma Roth.

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